Finding the perfect outfit can feel like such a win - until it loses its charm after just a few wears; demands an unrealistic level of maintenance; or worse...it begins to fall apart!
I'd like to talk a little bit about something I feel is very underrated, yet super valuable: care labels. You know those little labels sewn into the side of your garments? They are there for more than just a tickle; they can actually tell you a lot about your potential purchase.
Here’s how:
1. Quality and Composition
Not all labels are created equal, and the fast fashion industry has its fair share of smoke and mirrors. Some brands may take advantage of the lack of regulations on garment swing tags attached to the clothing, and make claims that can be misleading. (For example, a swing tag reading “Made with Organic Cotton” could possibly be a small percentage of organic cotton blended with a larger percentage of a synthetic fibre). We just don’t know unless we read the care label sewn into the seam. Brands must list the composition (exact fibres and their percentages used to create your garment), by law. So, being mindful of this will make sure you have the correct info you need to help make a purchasing decision.
2. Origin Story
Understanding where your garment comes from is like getting a look at the story behind the seams. (Was that a bad pun?!) 😉 Not just where the garment was designed; this must tell you where it was made. Transparency helps you to stay connected and feel confident with your wardrobe. Supporting brands that prioritise ethical manufacturing practices can ensure that your clothing is made with care and consideration.
By the way, if you’re ever curious to know more about your clothing, you can reach out to the brand directly and ask them. Don’t be shy! (Those who are truly dedicated to sustainability and transparency will be proud to show you their efforts.)
3. Garment TLC
And finally, a list of care instructions; from washing in cold water to reshaping while damp, and laying in the shade to dry. Each instruction is going to guide you through the lifespan of your clothing, making sure that each piece looks and feels its best at every stage.
2 comments
Oh no, I’m SO sorry to hear that! I find that some types of viscose can be a bit tricky. It has a soft feel and beautiful drape, but it does need some extra attention (at least for the first couple of washes). A little shrinkage can happen if it’s not washed in cold water on a delicate cycle and air-dried. You’re right that a blend can help stabilise the fabric and reduce shrinkage, but I’d recommend keeping the synthetic part of the blend on the lower side (around 10% or less) to keep its breathability and natural feel. If you consider viscose again, looking for something with a touch of stretch could make a big difference. We actually use a gorgeous OEKO-TEX certified blend that’s 92% viscose and 8% spandex in a few of our designs, and it’s held up beautifully through my wash’n’wear testing, and afterward, over time. I hope this helps. Feel free to reach out if you want to chat more or ask any questions😊
I usually stay away from viscose now because I had a bad experience with a top that shrank and became too short. But maybe if it was mixed with a synthetic fibre to retain its shape it might be ok?